Orthographic neighborhood size effects and associative recognition

GINA A. GLANC and ROBERT L. GREENE
Case Western Reserve University

Three experiments on the role of orthographic distinctiveness (as measured by neighborhood size [N]) in associative recognition are reported. A mirror effect was obtained, with high-N words receiving more hits and fewer false alarms than low-N words. This pattern was replicated in Experiment 2, where participants carried out a relational orienting task. However, the high-N advantage in hit rates was eliminated in Experiment 3 when subjects carried out an item-processing orienting task. The high-N advantage in associative recognition contrasts with the low-N advantage found in item recognition. This reversal of mirror effects between item and associative recognition is empirically similar to patterns found in studies of normative word frequency.